Social Media Account Setup & Management


Your institution has a great story to tell. Top-ranked academics. Awe-inspiring faculty. Dynamic campus life. International culture. A jaw-droppingly beautiful campus. And much more.

However, standing in the way of this brand awareness among students and parents is a digital barrier that inhibits selected foreign websites, most international social media and many news sites from reaching internet users.

With The Asia Institute’s support, you can ensure that accurate and consistent messaging about your school is listed prominent across prominent webpages. In additional to Search Engine Optimization (SEO), and Search Engine Marketing (SEM), we will help establish and maintain dynamic and engaging social media accounts to communicate authentically with prospective students and parents.

China Social Media Account Setup & Management


The Asia Institute can help you build a WeChat Official Account that showcases what makes your school special and simultaneously engage with potential students. WeChat Official Accounts require a detailed registration process but allow for tailored content embedded with multimedia such as video, GIFs, and more. Services include:


Often viewed as “China’s Twitter”, Weibo (微博) is a public way to broadcasting short messages to China’s world wide web.

The Asia Institute will set up and manage a Weibo Public Account on your behalf by regularly posting captivating content about your institution and conducting and measuring marketing campaigns aimed at driving increased page-views, click and ultimately applications.

Services Include:

Search Engine Support

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)